Information We Collect

When you engage with our market analysis services, we collect various types of information to provide you with tailored business insights. This includes personal details you provide directly and information gathered through your use of our platform.

• Personal identification information including name, email address, phone number, and business details
• Financial data and business metrics you share for analysis purposes
• Website usage data through cookies and analytics tools
• Communication records from emails, calls, and support interactions
• Payment information processed through secure third-party providers
• Technical information such as IP address, browser type, and device information

How We Use Your Information

Your information helps us provide accurate market analysis and improve our services. We use collected data for legitimate business purposes that benefit both your organization and our service quality.

• Conducting thorough market research and analysis tailored to your business needs
• Providing customer support and responding to your inquiries promptly
• Processing payments and managing your account securely
• Sending important updates about our services and relevant market insights
• Improving our platform functionality based on user behavior patterns
• Complying with legal obligations and Australian regulatory requirements

We don't use your information for automated decision-making that significantly affects you without your explicit consent. All analysis and recommendations come with human oversight.

Information Sharing and Disclosure

We understand the sensitive nature of business information. Your data isn't shared lightly, and we maintain strict controls over who can access your information.

• Trusted service providers who help us deliver market analysis services under strict confidentiality agreements
• Legal authorities when required by Australian law or court orders
• Business partners only with your explicit permission for specific collaborative projects
• Potential acquirers in the unlikely event of a business sale, with advance notice to you

Your Privacy Rights

Under Australian privacy laws, you have significant control over your personal information. These rights ensure you can manage how your data is used and stored.

• Access your personal information and understand how we're using it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information in certain circumstances
• Object to processing of your information for specific purposes
• Request data portability to transfer your information elsewhere
• Withdraw consent for processing where we rely on your consent

To exercise any of these rights, contact us using the details below. We'll respond within 30 days and verify your identity before processing requests.

Data Security and Protection

Protecting your information is fundamental to our business. We implement multiple layers of security to safeguard your data against unauthorized access, alteration, or disclosure.

• End-to-end encryption for all data transmission and storage
• Regular security audits and penetration testing by independent experts
• Access controls limiting who can view your information
• Secure data centers with physical security measures
• Employee training on data protection and confidentiality requirements
• Incident response procedures for potential security breaches

Despite our best efforts, no system is completely secure. We'll notify you promptly if we discover any breach affecting your personal information.

Data Retention and Deletion

We keep your information only as long as necessary to provide our services and meet legal requirements. Different types of information have different retention periods based on their purpose.

• Account information retained while your account remains active
• Financial records kept for seven years as required by Australian tax law
• Marketing communications data until you unsubscribe
• Website analytics data aggregated and anonymized after two years
• Customer support records maintained for three years for service improvement

Cookies and Website Technologies

Our website uses cookies and similar technologies to enhance your experience and gather insights about how our platform is used. You can control these technologies through your browser settings.

• Essential cookies required for website functionality and security
• Analytics cookies helping us understand user behavior and improve our services
• Preference cookies remembering your settings and customizations
• Third-party cookies from trusted partners for specific functionality

Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, some website features may not function properly without certain cookies.

International Data Transfers

While we primarily process data within Australia, some of our service providers operate internationally. We ensure appropriate safeguards protect your information during any international transfers.

• Transfers only to countries with adequate data protection laws
• Standard contractual clauses ensuring protection equivalent to Australian standards
• Regular monitoring of international partners' data protection practices
• Your right to object to international transfers where possible

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or applicable laws. We'll notify you of significant changes and give you time to review them.

• Email notifications for material changes affecting your rights
• Website announcements for minor clarifications or updates
• 30-day notice period before implementing significant changes
• Previous versions available upon request for comparison

This privacy policy was last updated in March 2025. Continued use of our services after updates indicates acceptance of the revised policy.